Cannabis Marketing: The Agency Connection @ Cross Campus, Santa Monica [23 August]

Cannabis Marketing: The Agency Connection


125
23
August
18:00 - 21:00

 Facebook event page
Cross Campus
929 Colorado Ave, Santa Monica, California 90401
«By 2020, the total market value of cannabis is projected to reach $23B…from candy to condiments, eye drops to topical creams… more product types mean more opportunities for advertisers to align their own products and services to this growing market.»
(Source: Association of National Advertisers 2017)

The cannabis market represents a huge opportunity for advertisers, agencies, and the marketing/media community. However, there are specific challenges that marketers and advertisers need to keep in mind when promoting a product with so many rules and regulations.

Join 150+ marketers, publishers, agency and ad tech executives for an enlightening discussion about marketing cannabis.

Who should attend?
— Ad agencies: business development, planners, buyers, strategists
— Publishers: sales reps, content partners
— Ad Tech: sales reps, data/analytics companies
— Brands: marketing executives

Key Takeaways:
— Learn about the state of the cannabis industry
— Understand the implications of Prop 64 and Measure M
— Explore current/future trends in cannabis marketing
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