«By 2020, the total market value of cannabis is projected to reach $23B…from candy to condiments, eye drops to topical creams… more product types mean more opportunities for advertisers to align their own products and services to this growing market.»
(Source: Association of National Advertisers 2017)
The cannabis market represents a huge opportunity for advertisers, agencies, and the marketing/media community. However, there are specific challenges that marketers and advertisers need to keep in mind when promoting a product with so many rules and regulations.
Join 150+ marketers, publishers, agency and ad tech executives for an enlightening discussion about marketing cannabis.
Who should attend?
— Ad agencies: business development, planners, buyers, strategists
— Publishers: sales reps, content partners
— Ad Tech: sales reps, data/analytics companies
— Brands: marketing executives
— Learn about the state of the cannabis industry
— Understand the implications of Prop 64 and Measure M
— Explore current/future trends in cannabis marketing