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Embassy Suites by Hilton Anaheim North
3100 E Frontera St, Anaheim, California 92806
Join the women of AAHOA for two days of networking and professional development in Anaheim, California!
**Sponsored by Chase, G6 Hospitality, Prudential, Ecolab, Choice Hotels, and Red Roof Inn**
September 15, 2017
3:00pm — 8:00pm
6:00pm – 11:00pm
Welcome Reception & Entertainment
September 16, 2017
9:00am — 10:00pm
10:00am – 10:30am
Opening Remarks & Icebreaker Activity
10:30pm – 12:00pm
Session: Development Strategies
Gain insights on hotel development strategies and implement these strategies by creating a development plan during the session.
Speaker: Carl Winston, Director of the School of Hospitality & Tourism Management, San Diego State University
12:00pm – 1:00pm
Networking Lunch, Sponsored by Choice
1:00 pm — 1:15 pm
Provide your input on how AAHOA can better serve our women hoteliers.
1:15 pm — 2:00 pm
Session: Revenue Generation through Marketing & Sales
Learn how to interpret industry reports and adjust marketing & sales strategies accordingly, then incorporate what you’ve learned into your development strategy.
Speaker: Tammy Farley, CEO, Rainmaker
2:00 pm — 2:15 pm
2:15 pm — 3:00 pm
Session: Operational Leadership & Communication Styles
Understand strengths and weaknesses in your leadership style, and determine how to best communicate with your team to ensure everyone is on the same page.
3:00 pm — 3:50 pm
Panel Session: Applying Development, Sales/Marketing, and Leadership to Your Business
Learn from hospitality industry directors and managers about how they incorporate development strategies, sales and marketing, and leadership styles into their day-to-day businesses.
Moderator: Frances Kiradjian, Founder, Boutique Lifestyle & Lodging Association (BLLA)
Lisa Adams, Regional Vice President, Franchise Services, Choice Hotels
Tina Burnett, Managing Director, Franchise Development, G6 Hospitality
Vickie Lam, Vice President Franchise Operations, Red Roof Inn
3:50 pm — 4:00 pm